A new platform entering a crowded market as the credible voice in it.
Overview
ESGPost is a Singapore-based media startup focused on the environmental, social and governance sector — a sustainability intelligence platform delivering news, analysis and insight to decision-makers worldwide.
Goals
- Craft a cohesive, contemporary identity reflecting intelligence and impact
- Establish ESGPost as a credible, go-to platform for sustainability intelligence
- Ensure visual consistency across all digital touchpoints
- Convey both credibility and accessibility to time-pressed senior readers
Deliverables
- Brand strategy and visual language
- Brand mark
- Colour palette, typography and iconography
- Digital brand guidelines
- Website framework
- Social media templates
Approach
We began with discovery sessions to align on values, voice and audience. Combined with competitive analysis, these guided a bold but approachable brand mark and a flexible design language built for clarity across formats. The identity was designed to stay legible at small sizes while keeping a structurally classic feel.
To future-proof the system we developed modular content templates to support an evolving editorial and publishing operation.
Result
ESGPost launched with a distinctive brand presence that has earned trust in the ESG space, and an identity system that continues to scale with the platform.
