An identity for a research centre at the front of the green hydrogen transition.

Overview

A new centre of excellence needed an identity and visual language that could speak to government, industry and research audiences at once, without defaulting to the visual clichés of the energy sector.

Goals

1. Build an identity credible to scientific and policy audiences
2. Develop commissioned artwork as part of the system
3. Support digital and event applications from launch

Deliverables

• Brand strategy and identity
• Commissioned artwork
• Digital applications
• Launch collateral

Approach

We treated the artwork as part of the identity rather than decoration — a generative visual language drawn from the science itself, which gave the centre a distinctive register in a sector that mostly looks the same.

Result

An identity and art system carried across digital, print and event applications from launch.