Overview
ESG Post is a Singapore-based media startup focused on the environmental, social and governance sector. A sustainability intelligence platform delivering news, analysis and insights from around the world, it was created to help decision-makers navigate an increasingly complex ESG landscape.
Civic Spectrum was brought in to define the brand identity and create a visual system capable of establishing ESG Post as a credible, contemporary voice in the sector.
Goals
- Create a distinctive identity that reflects intelligence, authority and impact
- Establish ESG Post as a credible source of sustainability news and intelligence
- Develop a consistent visual system across digital and editorial touchpoints
- Balance credibility with accessibility for time-pressed senior decision-makers
Deliverables
- Brand strategy and visual language
- Brand mark
- Colour palette, typography and iconography
- Digital brand guidelines
- Website framework
- Social media and editorial templates
Approach
We began with discovery sessions to align on ESG Post’s values, voice and audience. Competitive analysis and sector research then led us to create a brand mark and visual language designed to feel intelligent, authoritative and approachable.
The identity was built around clarity and strong visual hierarchy, with particular attention to legibility across digital formats and at small sizes. A structurally classic design language gave the brand the authority expected of a serious information platform, while a modular content system allowed it to adapt across news, analysis, social media and other editorial formats.
Result
A distinctive and credible brand built for a fast-evolving information landscape. ESG Post launched with a cohesive identity across its digital and editorial ecosystem, providing a strong foundation for its growth as a sustainability intelligence platform.
