Storytelling, Awareness Raising & Fundraising Campaign for The Nuhanovic Foundation

Overview

Justice: From War to Democracy & Freedom is a global storytelling, awareness-raising, and fundraising campaign that explores pathways from conflict and authoritarianism toward justice, accountability, and reparation. The campaign brings together powerful narratives of resilience by showcasing the stories of four survivors of international crimes, coupled with a clear call to action to mobilise public engagement and financial support for justice-focused initiatives.

Civic Spectrum was the lead implementing partner for the campaign, delivering an end-to-end communications and digital strategy across storytelling, design, and fundraising.

Project Goals

1. Develop a clear and compelling campaign narrative centred on justice, accountability and reparation for survivors of international crimes and human rights abuses
2. Increase public awareness of the Foundation’s mission and priority issues
3. Create a strong digital presence to support engagement and online fundraising
4. Support campaign-related events and outreach with cohesive communications assets

Key Deliverables

1. Campaign narrative development and conceptualisation
2. Written content for web, fundraising, and communications materials
3. Visual content production for digital and social media channels
4. Design and development of a dedicated campaign microsite, including UI/UX
5. Management and coordination of the online fundraising campaign
6. Event communications support and promotional materials

Our Approach

We worked closely with the Foundation to translate complex themes of justice and democratic transition into a clear, human-centred narrative. Our approach combined strategic storytelling with strong visual identity and accessible digital design, ensuring the campaign resonated across audiences while remaining grounded in the Foundation’s values.

By integrating content, design, and fundraising into a single cohesive ecosystem, we ensured consistency across channels and maximised both engagement and impact.

Result

The campaign established a strong and recognisable digital presence for Justice: From War to Democracy & Freedom, enabling the Foundation to effectively communicate its mission, mobilise supporters, and raise funds for its work. The integrated storytelling and fundraising approach strengthened audience engagement across the Foundation’s channels and provided a flexible platform multi-year advocacy and outreach.

Click here to view the campaign.