Taking the conversation on justice and reparations further.
Overview
Civic Spectrum partnered with the Nuhanovic Foundation in 2023 to manage its LinkedIn and Instagram channels. The challenge was to translate complex work around international justice, war crimes and reparations into clear, compelling content that could inform audiences, build understanding and encourage engagement.
Through strategic content planning, editorial thinking and consistent visual design, we help the Foundation turn its legal and advocacy work into stories that are accessible without losing their substance.
Goals
- Build a consistent social presence aligned with the Foundation’s mission and voice
- Make complex legal and human-rights issues accessible to wider audiences
- Build awareness and engagement around the Foundation’s work in justice and reparations
- Create a coherent visual and editorial identity across LinkedIn and Instagram
Deliverables
- Social media strategy and content planning
- Monthly content calendars
- Editorial copywriting and storytelling
- Platform-specific visual design
- Campaign and event communications
- Community engagement
- Performance monitoring and content optimisation
Approach
We work closely with the Foundation to understand its priorities, developments and areas of focus, translating them into content that is accurate, timely and accessible.
Legal and advocacy material is restructured into concise narratives, supported by a consistent visual language and platform-specific formats. The approach balances substance with simplicity, ensuring that complex issues remain credible while being easier to understand and engage with.
Result
A more active, consistent and accessible social presence for the Foundation, turning its legal and advocacy work into an ongoing public conversation. LinkedIn and Instagram now function as extensions of the Foundation’s communications and advocacy ecosystem, helping its work reach and engage audiences beyond the legal community.