A campaign built on the lived experience of survivors of international crimes.

Overview

A storytelling, awareness-raising and fundraising campaign showcasing the lived experiences of survivors of international crimes and grave human rights violations, launched across outdoor, digital and social channels.

Goals

1. Centre survivor experience without reducing people to case studies
2. Build a campaign identity that works outdoors and on a phone
3. Support fundraising alongside awareness
4. Give partner organisations assets they could carry

Deliverables

• Campaign concept and identity
• Portrait art direction and image system
• Outdoor, digital and social assets
• Launch toolkit for partners

Approach

We started from the interviews rather than the design. The visual system — a four-part portrait grid, high-contrast type, a single accent — was built to hold many faces without flattening them, and to stay legible at bus-shelter scale and in a feed.

Result

A campaign identity that carried across outdoor, digital and partner channels from a single toolkit.