An Indo-Norwegian Climate Summit on Green Hydrogen, designed end to end.

Overview

The International Climate Summit, held annually in India and Norway, brings together policymakers, industry leaders, investors and innovators to advance dialogue and opportunity around India’s emerging hydrogen, biofuel and clean-energy ecosystem. Norway is the Country Partner, with the summit supported by leading Indian and Norwegian institutions, businesses and government agencies.

Goals

1. Position India as an emerging global hub for green hydrogen and highlight its potential across transportation, power and industrial applications
2. Build a stronger India–Norway partnership around hydrogen, renewable energy and other green technologies
3. Create a high-level platform for collaboration bringing together governments, industry, investors, researchers and technology innovators
4. Advance the conversation on the hydrogen economy and identify opportunities for investment, innovation, knowledge exchange and cross-border partnerships
5. Support the transition to a low-carbon future by connecting India’s ambitious renewable-energy and National Hydrogen Mission goals with Norway’s expertise in hydrogen and low-emission technologies

Deliverables

• Event concept and theme development
• Brand strategy, visual identity and event branding
• Website concept, design and development
• Knowledge book concept, design and production
• Event brochure and communications collateral
• Public relations strategy and activation
• Pre-event, on-ground and post-event media management
• Media partnerships and management across print, television and digital platforms

Approach

We worked closely with subject experts and stakeholders across India and Norway to translate the summit’s ambition into a clear positioning, ‘Powering India’s Hydrogen Ecosystem’, and a distinctive visual identity.

The identity combined a modern, minimal graphic language with colours and symbols inspired by nature, Nordic design and the clean-energy ecosystem, creating a visual system that could communicate across a diverse, cross-continental audience.

From concept and identity to website, publications, collateral and PR, we built a cohesive brand experience across every touchpoint, including end-to-end media engagement across print, television and digital.

Result

With more than 500 delegates attending in person and over 35,000 participants joining virtually from around the world, ICS 2021 established a strong foundation for an annual Indo–Norwegian conclave, alternating between venues in both countries.