A campaign built on the lived experience of survivors of international crimes.

Overview

Justice: From War to Democracy & Freedom is a global storytelling, awareness-raising and fundraising campaign for The Nuhanovic Foundation, exploring pathways from conflict and authoritarianism towards justice, accountability and reparation.

Civic Spectrum was the lead implementing partner, developing the campaign narrative, identity and digital ecosystem around the lived experiences of four survivors of international crimes and grave human rights violations.

Goals

1. Centre survivor experience without reducing people to case studies
2. Build a distinctive campaign identity that could work across outdoor, digital and social channels
3. Turn awareness into action by supporting fundraising and public engagement
4. Create a flexible campaign toolkit that partner organisations could use across their own channels

Deliverables

• Campaign concept, narrative and identity
• Survivor storytelling and content development
• Portrait art direction and image system
• Campaign microsite and UI/UX
• Outdoor, digital and social assets
• Fundraising campaign management and coordination
• Partner and event communications toolkit

Approach

We started with the survivors’ stories rather than the design. Their experiences shaped the narrative, while the visual system was designed to give each story equal weight and presence.

A four-part portrait framework, strong typography and a restrained visual language created a system capable of holding multiple stories without flattening their individual experiences. The identity was designed to work at bus-shelter scale as readily as on a mobile screen, allowing the campaign to move seamlessly between physical and digital spaces.

Storytelling, design, digital experience and fundraising were developed as one connected ecosystem, with assets structured for use by the Foundation and its partner organisations.

Result

A cohesive campaign identity that carried survivor stories from outdoor spaces to digital channels, while creating a clear pathway from awareness to action. The campaign gave the Foundation a scalable platform for storytelling, public engagement, fundraising and longer-term advocacy.