Services — [02]
Branding
Identity systems that help organisations be recognised, understood and remembered.
The challenge
An organisation evolves faster than its identity.
New programmes, partnerships and audiences expose inconsistencies that make communication less effective and recognition harder to build.
Our capabilities
Positioning
A clear point of view.
Identity systems
Logos, typography, colour and visual language.
Brand marks
Designed for every scale and application.
Typography and colour
Specified for everyday use.
Brand architecture
Relationships between programmes and initiatives.
Brand guidelines
Documentation for internal and external teams.
Our approach
We spend time understanding how an organisation works before exploring visual directions.
We develop a small number of ideas, test them in real situations, and refine what proves strongest.
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